Bakuchiol Face Serum.
★★★★★ ★★★★★ 4.0 · 6 reviewsFree shipping over $100 · 30-day returns on unopened items
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A lightweight facial oil serum formulated to deeply nourish, hydrate, and support healthier-looking skin over time. Powered by Bakuchiol, a gentle plant-based alternative to retinol, along with Rosehip Oil, Jojoba Oil, Evening Primrose Oil, and antioxidant-rich berry seed oils, it helps improve the appearance of fine lines, uneven skin tone, and dullness while supporting your skin's natural renewal process.
The result is skin that feels smoother, looks healthier, and becomes more resilient with consistent use—all without the irritation commonly associated with traditional retinol.
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Benefits
Benefits
Promotes skin's self-renewal
Reduces appearance of fine lines
Helps to even out skin tone
Delivers concentrated hydration
Leaves skin looking brighter and healthier
Ingredients
Ingredients
Bakuchiol, Rosehip Oil, Jojoba Oil, Strawberry Oil, Evening Primrose Oil, Raspberry Oil, Blueberry Oil
Simmondsia Chinensis (Jojoba) Seed Oil➀, Decyl Cocoate, Dicaprylyl Carbonate, Coco-Caprylate/Caprate, Oenothera Biennis (Evening Primrose) Oil➀, Rosa Canina (Rosehip) Fruit Oil➀, Bakuchiol, Tocopherol, Fragaria Ananassa (Strawberry) Seed Oil➀, Rubus Idaeus (Raspberry) Seed Oil➀, Undecane, Parfum, Tridecane, Vaccinium Myrtillus (Blueberry) Seed Oil➀, Geraniol➁, Citronellol➁, Linalool➁, Pelargonium Graveolens Flower Oil, Geranyl Acetate➁ ➀ Ingredients from organic farming➁ From natural essential oils
How To Use
How To Use
Frequently Asked Questions
Frequently Asked Questions
Why should I use a serum?
Serums contain concentrated ingredients designed to target specific skin concerns while fitting easily into your daily routine.
Do I need both a serum and a moisturizer?
Yes. Your serum delivers targeted care, while your moisturizer helps lock in hydration and support your skin's moisture barrier.
How many drops should I use?
Two to three drops are usually enough to cover your face and neck.
Can I use it every day?
Yes. The GOOD Face Serum is designed for both morning and evening use.
Is this step necessary?
If you're looking for your simplest routine, you can start with the cleanser, toner, and face cream. The serum is the next step for men who want to take their skincare a little further.

Bakuchiol Face Serum
1.01 fl oz $35
From the Brotherhood
Word gets around.
I've been wanting to try a retinol but I have sensitive skin, after some research came across this because it said it was more gentle but gave similar effects to retinol and after using it for 2 months I'm seeing good results. My wrinkles look less deep and i'm getting less acne.
Don’t buy this expecting to wake up looking ten years younger. It’s gradual. About a month in was when I started noticing that my skin texture looked better.
I like it, but it takes consistency. If you’re impatient with skincare you might think nothing is happening at first.
This was the product I was most hesitant to buy because I didn’t understand what bakuchiol was. Been using it for almost 3 months now and my skin looks younger ... which sounds crazy but its true idk...
Nice formula but more steps than I personally want. I ended up sticking to cleanser and moisturizer because I’m lazy with routines.