Cleanser
Remove sweat, oil, and overnight buildup without stripping skin.
Your routine, explained
How to use your GOOD Face Routine
Choose the time of day and follow the steps in order. Serum and Glycolic Toner belong on different nights.
Eye Cream
Tap a small amount around the eye area.
Face Cream
Moisturize and support the skin barrier.
Your favorite SPF
Finish every morning with broad-spectrum SPF.
Recommended · not included
Cleanser
Start with clean, dry skin.
Face Serum
Apply a few drops. Bakuchiol may be used morning or night.
Eye Cream
Tap gently around the eye area.
Face Cream
Finish with moisturizer.
Cleanser
Start with clean, dry skin.
Glycolic Toner
Use at night, two or three times per week.
Eye Cream
Tap gently around the eye area.
Face Cream
Finish with moisturizer.
Smart nights for better results
Alternate Serum Nights and Exfoliation Nights. Use the Glycolic Toner 2–3 nights per week, especially when starting out. Do not layer it with the Bakuchiol Serum in the same routine.
Use glycolic acid at night and wear SPF during the day. If skin feels dry or irritated, take a night off and use only moisturizer.
Can the Serum be used in the morning? Yes. Follow it with Face Cream and SPF.
Products included
Get to know what’s inside
Swipe or choose a product to see what it does, how to use it, and what is inside.
Included in this routine
Foaming Face Cleanser
A lightweight foaming facial cleanser that gently removes dirt, excess oil, sunscreen, and daily buildup without stripping your skin of its natural moisture. Enriched with Rose Flower Water, Chamomile Extract, and Calendula Extract, it leaves your skin feeling clean, refreshed, and comfortable...
View individual productBenefits
Gently removes dirt, oil, and daily buildup
Cleanses without over-drying the skin
Helps maintain the skin's natural moisture balance
Leaves skin feeling fresh, clean, and comfortable
Suitable for daily morning and evening use
How to use
Ingredients
Included in this routine
Brightening Eye Cream
A blend of 3 organic plant ingredients helps to reduce puffiness, dark circles and multi-molecular-weight Hyaluronic Acid targets lines and dryness. The eye area looks rested and fresh. Apply to clean skin around the eye area.
View individual productBenefits
A blend of 3 organic plant ingredients helps to reduce puffiness, dark circles and multi-molecular-weight Hyaluronic Acid targets lines and dryness. The eye area looks rested and fresh. Apply to clean skin around the eye area.
How to use
Ingredients
Included in this routine
Moisturizing Face Cream
A lightweight face cream made to keep skin hydrated without feeling heavy or greasy. The velvety formula absorbs easily and delivers lasting moisture with multi-molecular weight hyaluronic acid, while aloe, jojoba oil, betaine, and other skin-conditioning ingredients help leave skin feeling soft,...
View individual productBenefits
Helps relieve dry, tight-feeling skin
Deep, lasting hydration
Multi-molecular weight hyaluronic acid helps attract and retain moisture in the skin.
Lightweight, non-greasy feel
Velvety texture absorbs easily without leaving your face heavy or shiny.
Helps calm post-shave skin
Bisabolol helps soothe and comfort skin after shaving.
Leaves skin softer and smoother
Jojoba oil, aloe and betaine help condition skin and maintain moisture.
Made for daily use
Morning or night, and especially suited for normal to dry skin.
How to use
Ingredients
Included in this routine
Glycolic Acid Toner
A gentle liquid exfoliator formulated with 5% Glycolic Acid to help remove dead skin buildup and promote a smoother, brighter-looking complexion. Supported by hydrating ingredients like Betaine and Glycerin, along with antioxidant-rich Cranberry and Lingonberry Extracts, it helps refine your skin without...
View individual productBenefits
Gently Exfoliates
Helps Brighten Skin
Helps Improve Skin Texture
Supports a More Even-Looking Complexion
Prepares Skin for Moisturizer
How to use
Ingredients
Included in this routine
Bakuchiol Face Serum
A lightweight facial oil serum formulated to deeply nourish, hydrate, and support healthier-looking skin over time. Powered by Bakuchiol, a gentle plant-based alternative to retinol, along with Rosehip Oil, Jojoba Oil, Evening Primrose Oil, and antioxidant-rich berry seed oils, it helps improve...
View individual productBenefits
Promotes skin's self-renewal
Reduces appearance of fine lines
Helps to even out skin tone
Delivers concentrated hydration
Leaves skin looking brighter and healthier
How to use
Ingredients
Real routines. Real results.
See what showing up can do
Routine-specific customer photos and honest notes from the men who used it.
“These products cleared up my acne scars and my skin looks overall healthier!”
“I bought these products for my son for his acne and they completely transformed his skin! His acne got better and his skin looks smoother and more hydrated.”
“I feel like I'm aging backwards since I started using these products! My dark spots are gone and certain wrinkles I was getting don't look as creased anymore. Gave me a glow up!!!”